TikTok
is reportedly entering a new space by testing longer three-minute video
on the platform. Shorter videos have been the USP of the video-sharing
platform, but now it’s targeting a new space to rope in more creators.
TikTok currently allows creators to upload videos with up to a
duration of 60 seconds. The shorter videos helped TikTok get more
popularity as people did not have to watch long videos to get their dose
of entertainment.
After
tripling the limit of duration of videos, TikTok may feature
movie/series trailers and not just teasers. There can be more detailed
tutorials whether it is a DIY, make-up tutorial, gaming videos, longer
dance routines and others. There is no official word from TikTok yet
about the massive update.
TikTok is still not available for download in India. It was banned
by the Indian government along with 58 Chinese apps earlier this year
for being a threat to national security. Since then, several homegrown
apps have tried to fill the void left by TikTok, but haven’t managed to
do it on a large scale.
Until the Indian government decides to allow the app, TikTok will
likely remain banned in the country. TikTok had close to 200 million
users in India at the peak of its popularity.
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