Xiaomi achieved a new record by beating Apple...

 Highlight :

• Xiaomi has overtaken Apple in smartphones sales.
• Xiaomi closes down the gap on Samsung.
• Xiaomi grabs top two position for first time.

   Xiaomi has achieved a new record. According to a report by Canalys Research, Xiaomi has overtaken Apple to become the second largest smartphone company in the world in the second quarter of this year. This is the first time that Xiaomi has reached the top 2 positions at the global level. According to the report, in terms of phone shipments, Samsung has taken the first place, Xiaomi on the second, Apple fourth and Oppo Vivo on the fifth.

   Xiaomi has overtaken Apple to become the second largest smartphone maker in the world. The Chinese smartphone maker benefited from the demise of local rival Huawei and is now threatening Samsung’s top spot. According to the latest figures revealed by Canalys, in the second quarter of 2021, Xiaomi was the second biggest smartphone maker globally in terms of sales. The South Korean smartphone maker Samsung still sits at the top with 19 per cent market share, but Xiaomi has closed down the gap a lot and had 17 per cent market during the same period.

   Xiaomi’s shipments increased more than 300 per cent in Latin America, 150 per cent in Africa, and 50 per cent in Western Europe. Canalys says Xiaomi's objective should be to grow sales of its top of the line phones like the Mi 11 Ultra, but the smartphone maker will continue to face challenge from other Chinese brands like Oppo and Vivo, who have the same goal.

 Xiaomi may have a good chance of overtaking Samsung and become world’s number 1 smartphone brand at this pace. This is the first time when Xiaomi has been able to dethrone Samsung or Apple from the first two spots. A large part of the success goes to the push in the mid-premium category with the launch of Note 10 and Mi series smartphones.